Kheper Home | Gurus Main Page | Sathya Sai Baba Main Page | Joe Moreno - case study of a Sai Baba polemicist | Topics Index | New or updated | Search

Gerald "Joe" Moreno's Google infovandalism

We tend to assume that information found online will be reliable. That Google provides unbiased search results, that Wikipedia is a decent alternative to Brittanica. My experience with the abusive and totalitarian Sai Baba follower Gerald "Joe" Moreno has shown me one example of how Google and other resources like external link Wordpress and external link Pipl can be manipulated.

For those who want background on the Moreno story, and my changing position regarding Sai Baba and his supporters and critics, I have provided a comprehensive account here. The following screenshots show search results for three Sai Baba ex-devotees who have been the object of Joe's obsessional attentions, Sanjay Dadlani, Robert Priddy, and myself. For the sake of convenience I have only included the first page of Google search results in each case; further pages give additional evidence. For a complete listing of links regarding Moreno's activities, see external link Gerald Joe Moreno: The Methodology of an Internet Propagandist by Brian Steel. So extensive is the disinformation and biasing of the original search results that the term "infovandalism" may appropriately be applied. All three screenshots were made on the 2nd April 2008. Doubtless results will change with time. Note that although Google has a Google link complaints form, they don't seem to have acted on this matter

I have used a colour scheme to mark the relevant pages.

Short annoitations are given in the margin to the right.

Blogger Sanjay seems to be among the worst affected. A whopping eight out of ten hits on the first page are the result of Moreno's machinations, either directly or (for the last three) more indirectly

Moreno's vandalism of Google search results - Sanjay Dadlani
Google search results (2nd April 2008) for Sanjay Dadlani. The first page is almost totally taken up with Moreno's infovandalism

The only totally favourable hit (in fourth place) is to Sanjay's page which I posted here on Kheper. The other page (the Observer), with Sanjay's complaint, includes an equally long response by Moreno (or as he calls himself "the Equalizer", stifle a few guffaws here). Sanjay's blog home page is not anywhere to be seen.

Barry Pittard, who I have mentioned in my account of my investigation into Sai Baba ex-devotees and antagonistic devotees, and who is one of the most high principled human beings I have met, maintains external link an important blog on Sathya Sai Baba. This only appears at third place, being crowded above and below by Joe's contributions:

Moreno's vandalism of Google search results - Barry Pittard
Google search results (2nd April 2008) for Barry Pittard. The top half of the page is crowded with links to Moreno's webpages and blog posts

Robert's google page is a little better, thanks to his presence on Wikipedia (hit number two, the first is to a Wikipedia disambiguation page). Wikipedia can trump Moreno because its prefered rankings in Google are higher than any benefits Joe gets from the Sai Baba organisation links and his own multiple site cross-links. As would be expected, the Wikipedia pages are followed by a couple of Moreno attack pages. Robert's own website only appears at ranking no.5, when it should ideally be in first place (or even if one allows for Wikipedia's google rankings, third place). 6, 7, and 8 show more Morenian activity, and the last two hits refer to other Robert Priddys.

Moreno's vandalism of Google search results - Robert Priddy
Google search results (2nd April 2008) for Robert Priddy. The first and the last two hits are not relevant here. Of the remaining seven hits, five are taken up with defamatory attacks, or links to such attacks, and only two provide authentic information.

Finally, my own search results (yes, like most people I engage in a little vanity by googling my name :-) are somewhat better, as the first three hits are to authentic pages. My Wikipedia user page is in first place (again due to the Wikipedia preferred rankings), and my Kheper bio and index page in 2nd and 3rd place.

There then follows four typically obsessional Morenian (if you'll excuse the neologism) pages, the first of which he rather optimistically titles the "official home page for M. Alan Kazlev". The next page (no.8 in the ranking) refers to an online essay I wrote on Integral Philosophy two years ago, and 9 and 10 are my bio pages on the Palaeos website and the Gaia (formerly Zaadz) Community

Moreno's vandalism of Google search results - yours truly
Google search results (2nd April 2008) for yours truly. Almost half of the hits are links to Moreno's disinformation pages. The remaining six listings are authentic.

Joe has more pages on me, but they are buried in later pages of the search results (page 3 onwards).

A couple of days later I decided to check the search results for several other ex-devotees and non-ex-devotee critics. Once again, the same pattern is in evidence.

Andries Kruger Dagneaux is a cult critic and wikipedia editor, regarding whom Moreno has made exagerated claims that I found were unfounded even very early one (when I was still sympathetic to Sai Baba and to Moreno). We see his own authentic results again crowded out by a smokescreen of slande.r

Moreno's vandalism of Google search results - Andries Kruger Dagneaux
Google search results (4th April 2008) for Andries Kruger Dagneaux. Half the hits, including the first two, are links to Moreno's disinformation pages. The remaining listings are authentic.

Reinier van der Sandt is a Dutch Jazz musician who is also a Sai Baba critic. He was never a devotee. Here again we see how Moreno's disinformation tactics have skewered the search results. Anyone searching the English-language Google for "Reinier van der Sandt" will encounter two slander websites before arriving at Reinier's own pages

Moreno's vandalism of Google search results - Reinier van der Sandt
Google search results (4th April 2008) for Reinier van der Sandt. The unwary googler may easily be deceived by the three abusive pages in first, second, and fourth place.

Kevin Shepherd is the author of external link Citizen Initiative, a British website and project that investigates a number of topics, including educational priorities versus commercial gains, “new spirituality” (including Findhorn, and Transpersonal author Stan Grof), drugs and alternative therapy; these latter froma sceptical point of view. He gained Joe's ire through criticism of Sai Baba on Wikipedia, where he first came across obstruction by Moreno and de Witt (this was before the former of the duo was banned).

Moreno's vandalism of Google search results - Kevin Shepherd
Google search results (4th April 2008) for Kevin R. D. Shepherd. Mr Shepherd's own website appears sandwitched between Moreno's prolific and obsessional output.

Note that in Moreno dishonestly titles one his pages (incidentally the one that appears first in the Google rankings), "Citizen Initiative Publishing". This is similar to the way he entitles his webpage on me "the Official Home Page for M. Alan Kazlev".

The astute reader, in glancing over the content of the above seven screen shots, will notice a tedious degree of repetition, a forcing of such diverse individuals as those mentioned on this page (and many more besides; this list could easily be tripled or quadruplied in length) into a procrustean mould of anti-Sai Baba critic. Yet even this initial impression can hardly convey the rambling, obsessional, and nitpicking nature of his pages, each of which require many page scrolls. But for all the apparent effort and hundreds of manhours that must have gone into them, Moreno's pages are strikingly monomanical and uninformative. No study, review or critique (I'm not saying he has to agree, but at least provide an intelligent critique!) of Robert's work in sociology, my internet contributions to Esotericism, Palaeontology, Science Fiction, and the Integral Movement (apart from one very suspicious exception), Reiner's music, Andries' study of cult leaders like Prem Rawat, or Kevin's concerns regarding public education, the dark side of Findhorn, or Holographic Breathwork, is offered anywhere in his hundreds of pages.

Most curious of all, for someone so concerned with answering every possible criticism of Sai Baba, and who has about half a dozen websites and blogs dedicated to attacking me, is his failure to even once mention, let alone critique, my thesis regarding the Intermediate Zone and abusive gurus (such as Sai Baba and others). As far as I know, Moreno has not (to date) ever typed the phrase "the intermediate zone")

Instead of intelligent biograpghical review and critique, one finds a monotonous repetition of defamatory labels like "biased", "extremist", "deception", "anti-Sai", and of course Moreno's favourite, "exposed" (might this be a Freudian slip?). All of which reveals nothing but a narcissistic mindset, in which the only thing in the universe that is of relevance is whether or not an individual criticises Sai Baba, or, for that matter, Moreno himself.

But psychologically, this is only to be expected from an authoritarian and obsessional individual; their obsession lies precisely in the fact that such a person is unable to extricate themselves from their self-imposed mental and emotional trench.

What is of much greater concern is the ease with which a single individual, with just a little knowledge of Google ranking system, can sabotage Google Search ratings in quite a big way. The role of a search engine should be to provide instant, reliable, and easily accessible information on any subject of inquiry. The seven screen shots on this page belie that aim. Only two screen shots - those for searches on Robert Priddy and myself - have the required information at the top of the page. And even there, this is followed in each case by links to several disinformation pages. For the other five people named here, the results are even worse, and it is necessary to bypass two or three hits of malicious disinformation before even arriving at the first valid page.

Yet despite his ease in manipulating and infovandilisation of Google, and his overbearing presence in the particular corner of the infosphere concerned with either investigating or defending Sai Baba, Moreno is still ultimately nothing but a puny fish in a tiny puddle. The frightening thing is who knows how often Government, propaganda, religious, cultic, and/or terrorist organisations manipulate Google, Wikipedia, and other sources of public knowledge, and hence influence public opinion, according to their own hidden or perhaps not so hidden agenda?


It cannot have been more than half an hour, perhaps only 15 minutes, after I uploaded the revision to this page (which included the sentence you were just reading), when external link this post appeared on one of Moreno's attack blogs. This is the copy of an essay by Wilber integralist author Joe Perez, critiquing an earlier essay of mine, written in October 2007, and reposted a number of times in the Integral Movement. It stands in total contrast to the rest of the posts on all of Moreno's blogs. Although passionate and emotional in tone, it never resorts to personal attack or slander, addressing instead only my intellectual arguments. Moreno in contrast always resorts to personal attack, and never addresses my intellectual arguments (for example he has not once referred to my Intermediate Zone thesis, despite the fact that this is my explanation regarding Sai Baba). As far as I know it is also the only post Moreno has ever made which includes an entire essay complete, and the only quoted text that he hasn't elaborated with his angry, bitter, and abusive comments. It is very likely that he does not understand a word Perez has written, except that it is critical of something I have written. Baring the possibility of synchronistic telepathy, I can only assume that he is tracking uploads to my site, saw my critique here, and quickly posted this old essay in an incompetent attempt to refute it. In fact the way he would have to refute my words would be to actually himself study these subjects and reply in an intelligent, non-cowardly and non-ad hominem way. If he ever does this, no one will be more surprised or impressed than I.


Kheper index page
Topics index page
Gurus Home
Sathya Sai Baba main page
Joe Moreno - case study of a Sai Baba polemicist

Kheper Home | Gurus Main Page | Sathya Sai Baba Main Page | Joe Moreno - case study of a Sai Baba polemicist | Topics Index | New or updated | Search

images not loading? | error messages? | broken links? | suggestions? | criticism?

contact me

page by M.Alan Kazlev
page uploaded 2 April 2008, last modified 7 April